soundbites

Strategically Speaking: A Blog by Denha Media Group When I worked in radio, I spent a significant amount of time sifting through interviews searching for the sound bite. In print journalism, it’s the quote. When you are being interviewed, it is important to stay on message. Don’t let the reporter get you off track or don’t go on a tangent about something completely unrelated. A reporter’s time is valuable and in today’s immediate news demands, they have less time than ever to spend interviewing people. However, giving a good quote or sound bite means you have to say something new, [...]