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Strategically Speaking: A Blog by Denha Media Group When it comes to messaging and marketing, it’s all about the content. You have to know your story but sometimes that valuable information is hidden. So start looking in all your files for that data. Here are some strategies for creating and reusing that content. Repurpose it! When is the last time you took inventory of your content and thought of ways to repurpose it? You may have articles, memos, notes and reports buried in files on your desktop or drawers that can be used to promote your business or service. [...]