PR

Keep that Jargon Away

By Vanessa Denha Garmo with Ashourina Slewo I was sitting a meeting with clients and commented about a social media post being a teaser? Then I said something about B-roll. I quickly realized I was using media jargon that seemed foreign to my clients. Sitting among professionals like yourself, you may use jargon and not think twice about it and that’s okay. You are all in the same or similar profession, jargon is just another facet of your vocabulary. Keep it in that clique, though, because it has no place in your content! There could be a number of reasons [...]

By |2018-02-07T16:46:54+00:00February 6th, 2018|Blog|Comments Off on Keep that Jargon Away

Don’t Hijack the Reporter’s Story

I get it. It’s your story and perhaps you even pitched it but don’t try to take over what the reporter is writing. I realize the importance of controlling your message. I consult clients on this all the time.  It can be done without irritating the reporter doing the story. This is most important when a media outlet reaches out to you. If someone calls to use you in the article or news story or even write an entire story about you or your company, first be grateful; that’s assuming it’s a positive story. If you are battling a crisis, [...]

By |2018-01-25T20:07:05+00:00August 15th, 2017|Blog|Comments Off on Don’t Hijack the Reporter’s Story
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