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Keep that Jargon Away

By Vanessa Denha Garmo with Ashourina Slewo I was sitting a meeting with clients and commented about a social media post being a teaser? Then I said something about B-roll. I quickly realized I was using media jargon that seemed foreign to my clients. Sitting among professionals like yourself, you may use jargon and not think twice about it and that’s okay. You are all in the same or similar profession, jargon is just another facet of your vocabulary. Keep it in that clique, though, because it has no place in your content! There could be a number of reasons [...]

By |2018-02-07T16:46:54+00:00February 6th, 2018|Blog|Comments Off on Keep that Jargon Away

10 Questions you need to ask yourself before creating website content

It amazes me how many web designers that I talk with create websites for clients who have no content.  So, you realize your company needs a website or an updated one but you have only thought out the design and not the messages.  As content creators, we focus on all platforms, including websites, and are often referred to by web designers to write content. We create written landing pages to entire websites.  Over the years, we have created the top 10 questions people need to ask before we create the website content. […]

By |2018-01-25T20:06:45+00:00September 12th, 2017|Blog|Comments Off on 10 Questions you need to ask yourself before creating website content

Putting Your Best Face Forward

The Mackinac Policy Conference creates the environment to Naturally Network By the mere nature of my career, I have had to learn an important skill – how to network. Over the years, I created a workshop on the very subject called Naturally Networking.  It is now part of my consulting practice. The best place to test your networking skill is at the Detroit Regional Chamber Mackinac Policy Conference. I started attending this annual event in the mid-90s as a reporter and have interviewed many leaders in politics and business over the years. Since 2010, I have attended as both the [...]

By |2018-01-25T20:07:58+00:00July 13th, 2017|Blog|Comments Off on Putting Your Best Face Forward
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