Minding the Media
Do you have a story to tell? Media relationships are instrumental when securing an interview, but the key is really having a story to tell. The first thing we do with our clients is to identify their stories. Once you know your stories, we then help our clients figure out how to tell them and to whom. There really is not a one-size fits all approach to media messages. Not all reporters are going to care about the same story. The way you deliver a message to the media may not be the same way you tell your story to [...]