audience Archives - Epiphany Communications & Coaching

Keep that Jargon Away

By Vanessa Denha Garmo with Ashourina Slewo I was sitting a meeting with clients and commented about a social media post being a teaser? Then I said something about B-roll. I quickly realized I was using media jargon that seemed foreign to my clients. Sitting among professionals like yourself, you may use jargon and not think twice about it and that’s okay. You are all in the same or similar profession, jargon is just another facet of your vocabulary. Keep it in that clique, though, because it has no place in your content! There could be a number of reasons [...]

By Denha Media Group|2018-02-07T16:46:54+00:00February 6th, 2018|Blog|Comments Off

When You Don’t Know Your Own Story!

It often amazes me when I start talking to people and potential clients and I hear these impactful stories that they don’t realize are stories. I start to ask a series of questions as I would as a reporter and often what surfaces are stories that have not been told. The reason so many people don’t know they have a story to tell or stories, is because no one has asked them the right questions. When meeting with potential consultants, you need to pay attention to the questions they ask and if they identify a story about your or your [...]

By Denha Media Group|2018-01-25T20:07:31+00:00July 22nd, 2017|Blog|Comments Off

Minding the Media

Do you have a story to tell? Media relationships are instrumental when securing an interview, but the key is really having a story to tell. The first thing we do with our clients is to identify their stories. Once you know your stories, we then help our clients figure out how to tell them and to whom. There really is not a one-size fits all approach to media messages. Not all reporters are going to care about the same story. The way you deliver a message to the media may not be the same way you tell your story to [...]

By Denha Media Group|2018-01-25T20:12:57+00:00March 1st, 2017|Blog|Comments Off