Denha Media Group, Author at Epiphany Communications & Coaching

Don’t Hijack the Reporter’s Story

I get it. It’s your story and perhaps you even pitched it but don’t try to take over what the reporter is writing. I realize the importance of controlling your message. I consult clients on this all the time. It can be done without irritating the reporter doing the story. This is most important when a media outlet reaches out to you. If someone calls to use you in the article or news story or even write an entire story about you or your company, first be grateful; that’s assuming it’s a positive story. If you are battling a crisis, [...]

By Denha Media Group|2018-01-25T20:07:05+00:00August 15th, 2017|Blog|Comments Off

When You Don’t Know Your Own Story!

It often amazes me when I start talking to people and potential clients and I hear these impactful stories that they don’t realize are stories. I start to ask a series of questions as I would as a reporter and often what surfaces are stories that have not been told. The reason so many people don’t know they have a story to tell or stories, is because no one has asked them the right questions. When meeting with potential consultants, you need to pay attention to the questions they ask and if they identify a story about your or your [...]

By Denha Media Group|2018-01-25T20:07:31+00:00July 22nd, 2017|Blog|Comments Off

Putting Your Best Face Forward
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Putting Your Best Face Forward

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Putting Your Best Face Forward

The Mackinac Policy Conference creates the environment to Naturally Network By the mere nature of my career, I have had to learn an important skill – how to network. Over the years, I created a workshop on the very subject called Naturally Networking. It is now part of my consulting practice. The best place to test your networking skill is at the Detroit Regional Chamber Mackinac Policy Conference. I started attending this annual event in the mid-90s as a reporter and have interviewed many leaders in politics and business over the years. Since 2010, I have attended as both the [...]

By Denha Media Group|2018-01-25T20:07:58+00:00July 13th, 2017|Blog|Comments Off

Advertising the Message

Your advertisements should tell your story. Ads can be created for traditional platforms such as radio, TV, print publications, billboards and they can also be created for social media and other internet marketing platforms. You can also create marketing materials that tell your story or at least tease it. The success of those ads will depend on your content. What messages are you delivering to your potential customers and clients? […]

By Denha Media Group|2018-01-25T20:08:42+00:00May 31st, 2017|Blog|Comments Off

Are You Telling Stories?

We told a lot of stories this past month but unlike something children would say, they were all true. There are many ways to tell a story and various platforms to deliver that story. One of the first things we do in strategy is to identify the story. What makes a story? […]

By Denha Media Group|2018-01-25T20:09:11+00:00May 4th, 2017|Blog|Comments Off

Factoring in the Fall of Bill O’Reilly

Strategically Speaking: A Blog by Denha Media Group It’s a blow to conservative media and of course a communication crisis for both Fox News and the talk show host himself. Can you come back from this crisis? At the very least, Bill O’Reilly owes his long-time loyal followers his side of the story. Knowing all too well the dynamics of crisis communication, there is most likely a tug of war game going on between lawyers and crisis communication professionals – what to say and what not to say. […]

By Denha Media Group|2018-01-25T20:09:38+00:00April 21st, 2017|Blog|Comments Off

Strategizing with Trump

Strategically Speaking: A Blog by Denha Media Group We have all heard the question: If you could go out to lunch with anyone who would it be? With my own little twist on it, I would want to be asked: If I could have my dream client today, who would it be? Not for any political reasons but for my love of strategy, there is no president I would want to work for more than President Trump. I have closely watched this tango he has engaged in with the media for years now, and the two have been in a [...]

By Denha Media Group|2018-01-25T20:11:26+00:00March 14th, 2017|Blog|Comments Off

Minding the Media

Do you have a story to tell? Media relationships are instrumental when securing an interview, but the key is really having a story to tell. The first thing we do with our clients is to identify their stories. Once you know your stories, we then help our clients figure out how to tell them and to whom. There really is not a one-size fits all approach to media messages. Not all reporters are going to care about the same story. The way you deliver a message to the media may not be the same way you tell your story to [...]

By Denha Media Group|2018-01-25T20:12:57+00:00March 1st, 2017|Blog|Comments Off

Fouts: The PR Point of No Return

Strategically Speaking: A Blog by Denha Media Group Although the timing couldn’t have been worse for Warren Mayor James (Jim) Fouts, the issues themselves are reason to resign. His derogatory comments about African Americans highlighted on a day we honored a man who lead the Civil Rights Movement is a crisis itself. But, with a former advisor and private consultant expanding on the audio tapes on local radio show, it further solidifies the call for him to step down. However, instead of even apologizing, Mayor Fouts balked at his critics. […]

By Denha Media Group|2018-01-25T20:14:56+00:00January 18th, 2017|Blog|Comments Off

Setting New Heights for the New Year!

Strategically Speaking: A Blog by Denha Media Group Are you setting new heights as you communicate, collaborate and connect in 2017? As you set out to communicate your messages, connect with clients or customers and collaborate on projects in 2017, you need to first evaluate what you did in 2016 and check off what worked and what didn’t. […]

By Denha Media Group|2018-01-25T20:16:14+00:00January 6th, 2017|Blog|Comments Off

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